A creative collective offering innovators freelancer flexibility and a range of expertise, at your service.

With a diverse portfolio encompassing medical, accessories, apparel, home decor, and outdoor gear, Tovaform is dedicated to delivering thoughtful, user-centered designs. Explore our range of projects to see how Tovaform brings ideas to life with precision and purpose.

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What is Tovaform?

A Canada-wide network of vetted, mission-oriented freelancers including industrial and mechanical designers, packaging experts, web developers (seeking), marketers, and business consultants, united to help bootstrapped startups transform big ideas into market-ready products.

Our Services

At Tovaform, we bring ideas to life through a full spectrum of creative and technical services. Our product and mechanical design process takes you from initial concept sketches all the way to engineered, production-ready prototypes. We craft compelling branding and packaging that ensures your product stands out—whether it’s on a shelf or a screen. Our web development services build e-commerce platforms, landing pages, and digital storefronts that are primed to sell. To help you grow, we offer marketing strategies designed to attract your first customers and generate launch buzz. And for early-stage founders, our startup consulting provides business planning, financial modeling, and go-to-market coaching to set your venture on solid ground.

How Does This Work?

We believe great collaboration starts with flexibility and clarity. At Tovaform, you can pick your path—either work through a dedicated Project Manager who keeps everything streamlined, or connect directly with individual experts for hands-on input. Our services are available on-demand or bundled, giving you the choice to hire hourly for maximum flexibility or opt for discounted multi-service packages that make your budget go further. And because our entire team operates within Canada, you benefit from seamless coordination that makes communication smooth and intuitive.

Why You Should Pick Us

We’re built for first time inventors, small businesses and startups. Tovaform offers affordable, startup-friendly pricing so you can invest in great design without draining your runway. Our flexible model gives you on-demand access to specialized skills—whether you need a CAD expert, a branding strategist, or a mechanical engineer, we’ve got you covered. We ensure quality and consistency across every project, you can trust that your vision will be executed with precision. And we’re with you for the long haul, offering end-to-end support from that first napkin sketch all the way through launch and beyond.

“A flower doesn’t strive to be beautiful, it simply fulfills its purpose. Its design is strictly intentional, yet the outcome is undeniably beautiful. That’s the kind of design I pursue: when we create with the sole function of loving our neighbour, beauty isn’t the goal it’s the inevitable result.”

— Tobias Barber, Founder & Designer

Tovah Philosophy

Inspired by the Hebrew word “tovah,” meaning “good,” Tovaform is committed to creating products that are not only functional in use and form but also ethically grounded and socially responsible.

The brand emphasizes thoughtful, selfless design, prioritizing user needs, accessibility, and usability. The approach integrates timeless principles, aiming to foster innovation and connection while responsibly stewarding creation.

Tovaform’s mission is to guide consumers toward flourishing lives through products that genuinely serve them, reflecting a commitment to design excellence through the divine precedent God established when He saw His creation and said it was “Tovah”.